TYPOGRAPHY -- FINAL COMPILATION & REFLECTION --

TYPOGRAPHY  FINAL COMPILATION & REFLECTION

  01.04.23 - 9.06.23

                                    Week 1 - Week 14

                                                 DONG XINBEI 0359733

                                        Bachelor of Design (Honours) in Creative Media

Task 1: Type Expression and Text Formatting

Task 2: Typographic Exploration and Communication

Task 3: Type Design and Communication

TASK 1 EXERCISES

WEEK1-WEEK6

Exercise 1: Type Expression

Figure 1.1Final Design of Type Expression 

Figure 1.2 Final Design of Type Expression in PDF

Figure 1.3 Final Animated Type Expression for "party"

Figure 1.4 Final Outcome of Text Formatting in JPEG

Figure 1.5 Final Outcome of Text Formatting in PDF

TASK 2: TYPOGRAPHIC EXPLORATION & COMMUNICATION 

Week 5 - Week 7

Figure 2.1Final Outcome of Typographic Exploration and Communication in JPEG

         Figure 2.1 Final Task 2 of Typographic Exploration and Communication in PDF

TASK 3: TYPE DESIGN & COMMUNICATION 

Week 7 - Week 13

Font Preview:

                                                                 

Downloadable link for font:

https://docs.google.com/document/d/11Tt7r1HjOxyg6cz32Erb_25jq8kLicpQfvJuUzGLyKk/edit

AKG LIGHT， DONG XINBEI 2023

Figure 3.1Final Task 3 of Type Design & Communication in JPEG 

Figure 3.2 Final Task 3 of Type Design & Communication in PDF

Figure 3.3 Final Task 3 of Poster Design in JPEG

Figure 3.4 Final Task 3 of Poster Design in PDF

Reflection

EXPERIENCE

When the semester timetable was released, I found myself facing the subject of "Typography" with little prior knowledge. As the semester commenced, the pace of the course was rapid, and we were required to watch all the recorded lecture videos provided by Mr. Vinod before completing Task 1. Taking detailed notes of the video content was also expected.

Fortunately, Mr. Vinod was thorough in his explanations, which helped me quickly grasp the concept of Typography. Initially, I felt immense pressure during class because each student had to present their design process to the lecturer, who would then provide us with feedback. It was crucial to record this feedback for future reference and to improve our designs.

However, after a few weeks of attending classes, I began to appreciate this approach. It allowed me to clearly identify my mistakes and areas that required further improvement. This process not only reduced my apprehension but also greatly enhanced my design skills.

 OBSERVATION

Based on my observations, I have concluded that typography plays a pivotal role in design. It is crucial to prioritize readability, ensuring that the fonts and layout styles chosen are easily understandable across different mediums and platforms. The selection of fonts is a significant factor as it conveys emotions and sets the overall tone of the design.

Establishing a clear visual hierarchy is essential in guiding the viewer's attention and effectively emphasizing important information. Attention to alignment and spacing contributes to creating a well-balanced and visually appealing composition. Furthermore, considering color contrast enhances legibility and adds visual interest to the design.

Consistency in font choices and styles throughout the design fosters coherence and professionalism, lending a unified and polished look. In today's digital age, responsiveness is paramount. Typography should seamlessly adapt to various screen sizes and devices, ensuring optimal user experience.

Through my careful observation, I have come to realize that by paying close attention to these fundamental elements, I can create typography designs that make a significant impact and captivate the viewer visually.

FINDINGS

The findings from my research reinforce the critical role of typography in design. It is evident that prioritizing readability through careful font selection and thoughtful layout styles is of utmost importance. By establishing a clear visual hierarchy, I can effectively direct the viewer's attention and highlight key information. Attention to alignment, spacing, and color contrast greatly enhances the overall visual appeal of typography. Consistency in font choices and styles throughout the design fosters a cohesive and professional look. Furthermore, responsiveness to different screen sizes and devices is crucial in the digital era. Typography presents a remarkable opportunity for creative expression, enabling me to convey the desired tone and emotion of the content. By integrating these findings into my design practices, I can create typography that not only communicates effectively but also adds aesthetic value to my designs.