DONG XIN BEI 0359733 Typography lectures task1

​Week1

DONG XIN BEI/0359733/Bachelors Design in Creative Media

GCD60104 Typography Week2

Exercise 1

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LECTURES

Lecture 1/Introduction

In the first lecture, Mr. Vinod told us about some "typography" technology, which plays an important role in the design concept, and it can clearly make the expression of the design sense more clear, explicit, and comparative. In his lecture, Mr. Vinod talked about the history of printing and how movable type has evolved and been used in modern life. He provides a number of different types of fonts and styles, number size, arrangement, spacing, and many other things are very important. The clear and concise surface is more visually appealing to the audience.

Lecture 2/ development

 On the development of early letterform: Phoenicia to Roman

                                  

Figure 2.1 early letterform

                                                         

Figure 2.2 Phoenicia to Roman

Early learning involved some using tools like wood or stone, and some clay. These materials have been used for writing for more than two thousand years.

Figure 2.3 Greek writing direction

                                                    

Figure 2.4 Greek Font fragments, stone engravings

People designed a ''boustrophedon'' style font, changed the font style, changed the font style, and the changed, in font direction led to a change in the overall font.

Hand script -10 century C.E

Figure 2.5 4th/5th century：square capitals

It is found on the tablets of Roman monuments, in square capitals writing, written by early people.

Figure 2.6 Late 3rd ：rustic capitals

In the late thirties to the middle of the fourth century, the typeface was a compressed version of a square font that had been written on parchment, which was efficient but could be blurred.

Figure 2.7 /Roman cursive

Cursive writing is widely used in daily life, and it can be seen that lowercase letters have been used.

   

Figure 2.8/Uncials

The creators incorporated elements of Roman cursive, which would have made it easier to write in this larger font.

Figure2.9

This half-typeface form is a cursive script created from the early Phoenician alphabet.

Figure 2.10

Through the use of created upper and lower case letters and a variety of fonts, text can be further standardized and unified.

Figure2.11

Depending on the time period, the font has changed in each region, and each region is different.

1-1450     Blackletter

2-1475     Oldstyle

3-1500     Italic

4-1550     Script

5-1750    Transitional

6-1775     Modem

7-1825     Square Serif/Slab Serif

8-1990     Serif/Sans Serif

 

Week3

Typographic design is unique in the design concept, which is composed of formats, letters and symbols.      It can edit all the things we want to express, and has the possibility of infinite amplification. It is a way to express the thoughts of human beings clearly.

                                   

Figure 3.1(Strokes made with reed pen, a brush and chisel.)

About alphabet

Over the centuries, it has become a nomenclature for identifying the various components of a single alphabets form. By learning these words, designers and typographers can have better ideas and ideas about the visual harmony and complexity of alphabets. In the Middle Ages, horizontal lines were drawn to contain and align each line of alphabets. All characters are optically aligned on the baseline. The body height of the lowercase alphabets is basically straight, and the top of the uppercase alphabets is aligned along the lines of the same size.

Figure 3.2. descender

F3.2     The position of the bottom part of the alphabet is at the bottom of the baseline.

Figure  3.3 Stem 

F.  3.3     It's the vertical state or the slanted state of the letter.

Figure. 3.4   Swash

F. 3.4  Swash  There is radian and a line at the end of the last stroke of each letter.

Figure 3.5  Tail

F  3.5        It's a stroke at the end of some letters.

Figure  3.6 Terminal

F  3.6.    The final end of each part of a letters.

      

Figure 3.7 barb

F 3.7   On some curved letters, a back-hook will appear.

              

Figure  3.8 bowl

F   3.8. In the middle of some letters, they will have a spoon-like presence.

        

Figure   3.9  Hyphen

                 

               F 3.9     A character formed by combining two or more letter forms.

                                         

            

Figure  3.10 Radians

                F 3.10    In some letters, especially this one, they have to be very full.

                              

Figure 3.11. prop up

    

                                         F 3.12    Is a prerequisite for the completion of the font.

                                                 

Figure 3.13 vertex

                                           F3.13.     Create two directional vertices in the alphabet.

                                     

Figure 3.14. basic lines

                                              F3.14  Any line that determines a letter.        

                     

Figure 3.15Composition of letters

                            F3.15 The baseline is the bottom line at the very base of the letter, and the median is the top, or dotted line, of part of the letter.

                 

                                       

Figure 3.16 Positional emphasis

F3.16 Write the beginning position of a letter and draw the circle with a thin stroke.

                

Figure 3.17      apex

       F 3.17      The joining of letters, the state between two strokes, radians and vertical lines.

    

       

Figure  4.1

F 4.1  The italics and neat layout, as well as the overall size, have the same spacing for each letter.

Figure 4.2 lowercase

F4.2. Lowercase letters have the same content as uppercase letters.

Figure 4.3 changing  fonts

F4.3 There are more different styles and ways of writing uppercase and lowercase letters.

   

Figure 4.4    Early typeface design

F    4.4  The differences between these typefaces in certain comparisons are significant, but just as important are the differences in line thickness, relative stroke width, and overall appearance. Many show a range of states, some whimsical, some solemn, some neat, some calligraphic, some exaggerated, evolving different styles of writing.

       

Figure  4.5

  The example shows:

Different leadings

Font sample book provides accurate reference for font, font size, font spacing, font line length, etc. Without a printed page showing samples of different sizes, people would not be able to choose fonts correctly. Wait for the version to be ready to read on the screen and confirm the selection on the screen.

                               

       

Figure4.6     Anatomy of a Typoface

F  4.6 Rise and fall in accordance with regular and visual increases will increase readability, conducive to the promotion of comfort.

Figure 4.7

F4.7.      Title and article spacing is different, bring fresh surface, spacing is neat, vertical and clean.

Figure 4.8

F4.8.  An article sets the spacing and size of the words, to some extent easier to let the reader's visual comfort, a good article, need to pay attention to details.

                

          

Figure 4.9  About paragraph

   F   4.9   Remnants of a medieval manuscript rarely used today.

Paragraph spacing: If the line spacing is 12pt, the paragraph spacing is 12pt. This ensures alignment across lines text column.

                 

       

Figure4.10 spacing  between letters

F   4.10      Kerning is the automatic adjustment of spacing, spacing is the increase of spacing, and spacing is the same distance everywhere.

Tracking involves adjusting the spacing between characters in words or sentences, and it often occurs in larger paragraphs of text.

Figure 4.11     Different symbol

       F  4.11 Each symbol has its own meaning, and they are used everywhere in the text.

                                        

                                       

Figure  4.12   Patterns and style

 F  4.12    Their patterns and styles are used for decorative objects and represent special meanings. They are derived from some national styles and classical elements and can be used in some texts.

Figure 4.13

F4.3    Add color-coded notes at the bottom of the text to highlight key points and focus on the far left for maximum readability.

Figure 4.14

F4.4In the above text, in the middle section, the first "A" marks the inside title dividing the article, and the fourth is the expansion.

Figure 4.15

F4.15.    Compared with the above "A", the position of "B" is more compact and more comfortable and smooth as a whole. It does not separate the whole article.

       

Figure 4.16  Line spacing

F  4.16    The vertical spacing between text and the measured length from the baseline, it is a crucial part of text formatting that affects the way text attracts the reader's attention and appearance.

     

Figure  4.17      Static typesetting design

F   4.17       Static typography is limited in its ability to express words. It expresses the desired idea only in a flat state. It is single, and it has traditional features such as bold and italics

Offer only a fraction of its expressive potential. But static typesetting is used on a larger scale in life, like some advertisements or leaflets that people receive, or letters of introduction to a certain place. The emotional connection it makes with the audience is closely related to its impact and impression level.

F   4.17       Screen typography is used in music videos and advertisements, where they travel widely across the media, moving to the beat of the soundtrack to establish tone or convey brand value. Let the viewer can very clearly feel the design sense and purpose of the screen layout.

     

Figure   4.18 A comparison of different advanced equipment.

    F   4.18   In different devices, many technologies have different differences, the same type of devices will also have different phenomena due to different manufacturing or installation, some pixel size is different, and screen size is different.

Advanced technology allows the same device to have different styles.

                                                 

            

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Instruction                        

  

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TASK/EXERCISES

Exercise 1 type expression

In this exercise one, we have seven choices (Destroy,Surprise,Split,Love,Pause,Party,Silence) to express word types. Among the seven when we need to choose four styles to complete the task.

1. sketches

I choose Split, Love, Party, Surpriser) as my expressions.

                  

                                                         Figure 1.1. Sketches

Split—-For the design of 1 and 2, I used the truncation of letters and the increase of distance. Design 3 and 4, I split them down the middle.

Party——Almost all of my products are pink. I think pink can bring people happiness and show "party" well. Moreover, different shades and fonts of the same color can also show happiness.

Love——In design 1,2, and 3, I used bright colors, where 2 contains upper and lower case, and replaced the edge of 3 with a curve, "v" is a heart.

Surprise—-In the design of 1, I drew the lines as kittens, so as to look more active, 2 and 3 are more square, and the font of 1 looks very free

                                                                   Figure 1.2 Static work week2

Figure 1.3 Final outcome  in pdf

Animation work

Type expression animation

During this time, we are asked to animate based on one of the type expressions

Designed in Adobe Illustrator and Abode Photoshop. After watching Mr. Vinod's lecture playlist, I got one

With a basic understanding of how to generate basic animations, I decided to animate the word "party”.

Let each frame of animation be linked, they are all an action before the next frame, my idea is to make "party" gradually move, the middle letter will bounce off the bottom part of the "P" and "Y" and tumble.

                                                     Figure sketches week3

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                            EXERCISE 2

Formatted text

Typography Exercise 2 requires us to format a lot of text, we need to practice it in a detailed way, and surface space and formatting are extremely important. As well as our need to arrange a page of text using our knowledge of text formatting to create a visual that can catch the reader's attention. During the creation process, paragraph spacing and line spacing, font size, alignment direction, and kerning should be switched.

 Kerning and tracking exercises

After watching the video recording the lecture, I used Adobe Indesign to practice the text in the ten fonts given. I adjusted the font size and spacing and alignment of the kerning.

During the production process, I changed the font for each line of text, all the text is the same, using spacing and font size, without changing the self draft, all the font size is the same, so using the contrast of ten fonts can make people feel better.

                                                                   Figure 5.1

                                                                         Figure 5.2


         Layout exercise

For this part of the exercise, I used the text provided in advance for a reasonable layout, and then copied and pasted the text into the spacing and columns. I adjusted the font size and line spacing to make the whole page look more tidy. I think a line length of about 53 is the best, because this arrangement can make the whole page more evenly distributed.
I used a left-justified font and added a gray image to distribute the text and image in a unified image.

                                                           

                                                                       Figure5.3

                                                                            

                                                                            Figure 5.4

                                                                         Figure 5.5

Final Outcome 

 Head 

Font/s: Bembo Std Bold (headline), Bembo Std Bold Italic (byline)

Type Size/s: 37pt (headline), 8pt (byline)

Leading: 0 pt (headline), 0 pt (byline)

Paragraph spacing: -

 Body 

Font/s: Bodoni 72 Book

Type Size/s: 8 pt

Leading: 11

Paragraph spacing:  0 pt

Characters per-line: 70pt

Alignment: Left justified

 Captions 

Font/s: Gill Sans Std Light Italic

Type Size/s: 10pt

Leading: 12pt

Paragraph spacing: 12pt

Alignment: Left

Margins: 40mm top, 30 mm bottom, 12.7mm left + right

Columns: 2

Gutter: 5 mm

Figure 5.6 Final Design without grid in jpeg.

Figure 5.7 Final design without grid in jpeg.

Figure 5.8 Final design with grid in jpeg.

 

Figure 5.9 Final design with grid in pdf.   

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Further Reading

Regarding the details of typesetting, the adjustment of the position and size of visual information elements such as text, pictures and graphics on the layout is the process of making the layout organized.Typesetting, the text, forms, graphics, pictures and other reasonable arrangement adjustment, so that the layout to achieve beautiful visual effects.In layout, line height is the height that defines a line of text, so we must set the line height according to the text font size. The title is actually related to the paragraph below it, not just a separator between two paragraphs.
To ensure readability and professionalism, your layout should have no more than three fonts. Using too many words can interfere with your vision and make your layout look cluttered. Conversely, fewer fonts make your layout clean and easy to read. You can use one font for the title, one font for the body, and another font for the final signature, creative logo, or subtitle.

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Reflection

Typesetting looks like an easy thing to do, but it can be a little difficult to do.Start with the whole layout, don't start with a part, or type while typesetting, so you will only make you feel more cumbersome. When you set out to format your paper, you should do it in a no-format state, such as left-justified, unspaced, etc., to speed up formatting. The principle that should be mastered in the process of typesetting is: the sequence of paragraph - line - word, the overall selection of the article for adjustment. When adjusting paragraphs, pay attention to the distance between paragraphs, so that there is a sense of hierarchy.Line spacing, there should be a certain proportion of spacing between lines, appropriate line spacing, so that people are willing to read the article, beautiful and comfortable, otherwise a look makes people feel tasteless and boring. Character spacing can be a relatively ignored problem, if the kerning is relatively tight and looks dense, the word is too loose gives people the feeling of not too formal, not rigorous attitude, so we must keep the font a moderate.
Consistent fonts, marked fonts should also have the same size, color, font, the whole style is stable and uniform to look clear. In the future, we should pay attention to the kerning, the font size should be adjusted with the whole, the character spacing should be moderate, and each line should maintain the same distance, such as adding pictures should be placed in the most appropriate place, and the title in a reasonable position.


                  

Feedback

Week1 

In the middle of this week, this was the first class. Mr. Vinod introduced us to what typography is and how to take it in the following classes.

Week2General feedback: Use more fonts to express different effects, rather than monotonous only emphasize the different fonts and colors, transform a variety of different styles of fonts, first of all to see what you want to express the theme, then choose. Academy - Avoid graphics, illustrations and distortion as much as possible. Brainstorming is about getting all the ideas out there and then judging them, so it doesn't stop the flow of ideas, just getting all the ideas out there and choosing the best ones for our future development. It is also important to check the font to make sure it fits the font on offer so that it is easier to further develop and experiment with the ideas created. We'll also check the font design in case it doesn't match the font Mr. Vinod provided.

Specific Feedback: split ideas, further thinking and exploration, add more ideas, already changed styles, love, party and surprise can add some elements.

Week3

During the third week, physical classes were canceled due to a break. However, Mr. Vinod organized an online meeting at 8 am on that day to provide to the students. In the meeting, Mr. Vinod gave feedback and opinions to all the attendees.

Week4

Specific Feedback: Some suggestions for the Split can be added to the animation pattern to continue animation, make it more vivid, reduce some frames, become more beautiful and comfortable. In general, the word now says exactly what it needs to say, but it can be arranged regularly to make them look neat and creative. The word is a little twisted, and Mr. Vinod doesn't think it needs any more styling. To sum up, Mr. Vinod suggested that I use "party" as my final design. Because this word is more specific to my other designs.

General Feedback：The main principle is to fully represent what is already there and use animation, rather than adding animation to an existing expression. The use of more frames, to average the picture sense, visually, to give people a sense of impact, attract attention.

Week 5 / General feedback: First, if there is too much text, you should avoid centering because it will become difficult to read. Too much text will become unacceptable or won't catch people's attention right away. The text should be 50 characters long because that's what works best. Secondly, the importance of the title, the title should be bold or make the font bigger to make it stand out. For example, use small font for "I am" and large font for "Helvetica". Bold type should be left in the title and not used in the body. In addition, it is best to avoid using Futura Std as body text, as this can reduce the effect of getting better and better. Finally, cross alignment is necessary to ensure visually appealing attention. With these guidelines, it is possible to create a well-formed, easy-to-read, and visually appealing page.

Specific feedback: I need to change the layout position, align the text with the guide line required by the tutor, enlarge the import and picture, and fill in the remaining position.