MOTION GRAPHICS AND COMPOSITING: PROJECT 2 CHANNEL BUMPER

 

MOTION GRAPHICS AND COMPOSITING

PROJECT 2  CHANNEL BUMPER 

Bachelor of Design (Honours) in Creative Media

DONG XINBEI / 0359733

WEEK 7 - WEEK 8

INSTRUCTION

Figure 

Research and discovery

In Project 1, we are required to create an advertisement introducing a selected product according to the specifications provided by the mentor. This project demands not only showcasing the features and advantages of the product but also capturing the attention of the target audience through creativity and appeal. 

To achieve this goal, it's essential to deeply understand the needs and preferences of the target audience, as well as presenting some innovative elements. During the production process, we need to comprehensively utilize various advertising techniques, including text, imagery, audio, and video, while adhering to design principles to ensure that the final advertisement vividly, attractively, and persuasively showcases the unique value and appeal of the product.

In this task, I will focus on the aesthetics and ideas of modern people. I have decided to create a video introducing the release of a digital album. Firstly, I will delve into the style and theme of the digital album. In promotional billboards, this can include music genres, lyrical content, and the background story of the artist. To incorporate as much of this information as possible into the final video, I need to determine the best way to present this album.

Choose direction：

I conducted in-depth research on the digital album I am introducing, and I chose the latest digital album released by NCT DREAM, a popular Korean boy band known to most young people. Certain materials that are beneficial to my final work, such as the style type and key elements, are indispensable. The thematic style will be a focal point for the final video and must align with the type of music.

Below are some stylistic elements of the theme of the digital album being introduced this time.

Figure 1.1

Figure 1.2

Figure 1.3

Figure 1.4

Figure 1.5

At the beginning of this project, I had no idea about the task at hand, and I found it to be quite challenging. However, after our tutor patiently clarified everything during the class, I understood what I needed to do. 

Figure 1.6 initial sketch

Figure 1.7 initial sketch

During the initial stages of the project, I created a niche beverage brand that I wanted to introduce and promote. Unfortunately, I ended up turning the draft of this theme into the main design for the next project. Upon receiving advice from the teacher, I decided to change the final draft theme to introducing and promoting the digital music album of NCT DREAM.

Figure 1.8

Color palette:

 For this digital album promotion, I attempted to select colors that reflect the style type, aiming for overall visual coherence.

Storyboard（sketch）：

Figure 1.9

Figure 1.10

Figure 1.11

Figure 1.12

In creating the storyboard, I selected some distinctive shots that can effectively showcase the style of the theme of this album.

Figure 1.13 Sketches，Mood - Board，Story board in pdf

Digitalization

Figure 2.1

Figure 2.2

Figure 2.3

For the title, I chose a letter style that closely matches the theme, and used a color scheme of red-black with alternating red and gray behind, which can reveal the style of the theme.

Figure 2.4

Figure 2.5

Before the new text appears, I gradually fade the main background into a transparent state. At the transition point to the next animation, I will create a canvas with a red-black color scheme, gradually approaching from both sides towards the center.

Figure 2.6

Utilizing the principle of crossing, create all the text to converge from both sides towards the center.

Figure 2.7

Divide the canvas into three sections, and appropriately add corresponding text and music to match the respective parts of the audio source.

Figure 2.8

To extend the visual effect, I chose to have the text appear in a sequential order and changed the colors to better match the theme of this occasion.

Final Outcome

Figure 3.1 Final Outcome in YouTube

Reflection

This project has involved constant adjustments and refinements to my initial ideas while creating a promotional video for an album. Initially feeling somewhat overwhelmed, I gradually found clarity through the guidance of my mentor, leading me to shift my focus towards promoting NCT DREAM's digital music album. Overcoming confusion in the storyboard and optimizing visual elements such as animations and text presentation, I've learned the importance of adaptability and continuous improvement in video production. Regarding the current project progress, I believe it will benefit my future extended projects as I now have a thorough understanding of promoting and introducing this digital album. For upcoming extended projects, I intend to conduct in-depth research in advance.