MOTION GRAPHICS AND COMPOSITING: PROJECT 3 Channel Ident/Identity

 MOTION GRAPHICS AND COMPOSITING

PROJECT 3 Channel Ident/Identity

Bachelor of Design (Honours) in Creative Media

DONG XINBEI / 0359733

WEEK 9 - WEEK 11

INSTRUCTION

Figure 1.1

Research and discovery

This week's task is to further refine research and development based on the foundation of Project 2, utilizing our acquired knowledge and methods to create using relevant materials and techniques.

REQUIREMENTS:

Students are to use information for any proposed channel (*existing or fictional)

Pre-production stage requirements include:

1. concept sketches

2. mood-board sized at 1080x1920

3. storyboard

Students will start with thumbnail sketches and test a wide range of conceptual ideas through digitization using the appropriate software. Students conclude by selecting and presenting their proposed channel bumper interpretation in the instructed format/s.

Design Proposal：

In this project 3, I have chosen a part of a track from the promotional album. Based on the lyrics' meaning and the music's stylistic features, I have identified relevant visual effects, all of which are presented in the mood board and visual references.

 For the final outcome, I have referenced two similar-styled videos: FACT CHECK - The 5th Album and BOSS - NCT 2018 EMPATHY. When creating the final piece, I will draw inspiration from the visual effects and kinetic typography of these two videos, and I will conduct more in-depth research on my work.

Figure 1.2 design proposal slides（ Idea Sketch + Mood-board + Storyboard）

Figure 1.3 Idea Sketch Animatic

Digitalization

Based on the design draft, I will use AI and AE for my subsequent design operations and create my design work according to the tutor's requirements.

To achieve the desired effect, I will design the fonts I need to showcase in AI beforehand, and then import them into AE to adjust the effects.

Figure 2.1 

Figure 2.2 

Figure 2.3

Figure 2.4

For the dynamic of the letters, I decide their appearance order based on frame count, showcasing them with a scaling effect in the background, ensuring each square is in flux.

Figure 2.5

Figure 2.6

The effect of interlacing stripes involves inserting text into keyframes of scaling up and down, creating a dynamic where the text pops out.

Figure 2.7

Based on the completed design in AI, I will create the effect of movable bar text in AE.

Figure 2.8

I added a camera film effect to the footage and overlapped these two scenes to achieve a visual effect as if viewed through a camera.

Figure 2.9

During the typesetting process, they were divided into bar-like texts moving in different directions, each moving in opposite directions.

Final Outcome

Figure 3.1 Project 3 Final Outcome in YouTube

Reflection

In Project 3, I focused on creating a promotional video to promote an album. Firstly, I discovered the importance of detailed planning and preparation in the initial stages. From designing proposals to creating concept sketches, moodboards, storyboards, and animatics, each phase required thorough preparation and consideration. I learned how to effectively utilize tools like AI and AE to bring my visual ideas to life, continuously adjusting and optimizing throughout the production process. Through discussions and feedback from my mentor, I learned how to enhance dynamic effects and text presentation, making the video more engaging and compelling. Project 3 not only enhanced my technical skills but also developed my teamwork and problem-solving abilities. I look forward to applying these experiences to future projects and building a solid foundation for my career development.