Digital Photography and Imaging _ project 2 _
WEEK4-WEEK7
Week 3：Upon completing Project 1 in Digital Photography and Imaging, we swiftly transitioned into preparing for Project 2. This phase involved conducting research on the question presented by Mr. Martin.
1a. What is poster design?
The art of poster design involves crafting visually appealing and informative graphics with the purpose of conveying a specific message to a particular group of people. It is a powerful means of visual communication that blends images, text, and graphic elements to effectively deliver an intended idea or information. Posters serve various purposes such as advertising, event promotion, advocacy, and more. To create compelling posters, designers must carefully consider elements like typography, color schemes, composition, and layout, ensuring they captivate the target audience and effectively communicate the desired message.
1b. What is good poster design?
A successful poster design incorporates several essential elements to create an impactful visual communication. These include concise messaging that is easily comprehensible, skillful use of color and typography, compelling visual imagery, and a well-structured layout. The message should be clear and legible even from a distance, with a hierarchy that guides the viewer's attention. The choice of colors should be deliberate and aligned with the message and brand identity, while the typography should be easily readable and visually pleasing. Incorporating captivating visual elements helps to capture attention and effectively convey the intended message. A well-organized layout guides the viewer's eye and makes the information easily digestible. Moreover, a successful poster design considers the target audience and effectively communicates the purpose or message in a way that resonates with them.
1c. What is a photographic poster? What is an illustrated poster?
A photographic poster utilizes a photograph as its primary visual component, offering a powerful way to convey a message or evoke a specific emotional response. The photograph can be manipulated, edited, or combined with other design elements to enhance its impact and create a visually striking poster. On the other hand, an illustrated poster showcases an illustration or drawing as the central visual element. Whether hand-drawn or created digitally, the illustration can be integrated with typography, color schemes, and textures to produce a visually captivating and engaging poster. Illustrated posters are commonly employed in advertising, movie promotions, and book covers, as they possess a unique ability to capture attention and convey the essence of the subject matter.
1d. Share 3 good photographic posters.
Figure 1.1 the first photographic poster
https://pin.it/1xLuYSH
Figure 1.2 the second photographic poster https://pin.it/20a0fsa
Figure 1.3 the third photographic poster
https://pin.it/7z3rSI2
2a. What is Double Exposure?
Double exposure is a captivating photographic technique that merges multiple exposures to create a single image. This technique involves overlaying two or more distinct subjects onto a single frame, resulting in a visually intriguing and ethereal composition. Originally developed in traditional film photography, double exposure has found its way into the realm of digital photography and graphic design. By combining different elements, such as nature, portraits, or objects, photographers and designers can produce stunning visuals that evoke a sense of mystery, symbolism, and imagination. Whether used for artistic expression or conveying a specific message, double exposure adds a unique and mesmerizing touch to visual storytelling.
2b. What is Digital Double Exposure?
Digital Double Exposure is an innovative approach in digital photography and graphic design where multiple images are layered and merged to produce a striking single composition. Unlike traditional double-exposure photography, which relied on film cameras and manual overlaying, this process takes advantage of digital tools like Adobe Photoshop for seamless blending. The creative possibilities are boundless as artists and designers can precisely control how the images interact, adjusting blending modes, opacity, and masks to achieve their desired effect. This technique is a favorite among creatives for crafting artistic and surreal visuals, effectively conveying unique messages or themes through the captivating fusion of elements. Its versatility and adaptability in the digital realm make it a powerful tool for sparking imagination and evoking emotions through visual storytelling.
2c. Share 3 good Double Exposure：
Figure 1.4 https://pin.it/xhkzAaV
Figure 1.5 https://pin.it/btYZK1u
Figure 1.6 https://pin.it/1VnJWZs
Compositions
During Week 4, our instructor, Mr. Martin, covered the topic of compositions, which refers to how visual elements are arranged and placed on a blank page or within a design.
One crucial element is establishing a strong focal point, which draws the viewer's attention to the most important element in the design. This can be achieved through various techniques:
Scale: By increasing the size of important elements, we can communicate their hierarchy and emphasize their significance.
Balance: We control the visual weight of objects based on their size to achieve a pleasing asymmetrical balance.
B.Rule of Thirds:
The rule of thirds involves dividing an image into a grid of nine equal parts using horizontal and vertical lines. This creates four intersection points. Placing important elements at these intersection points can create an organic and visually appealing composition. It helps to guide the viewer's eye, adds dynamism to the design, and enhances its overall visual impact.
Figure 1.7 Example of rules of thirds
C. The Golden Ratio
Definition: The golden ratio is a mathematical proportion that contributes to the creation of visually appealing compositions with a sense of organic and natural beauty. It assists in establishing the arrangement or design of elements.
Figure 1.8: The Golden Ratio
Blending Modes:
Screen
Turns black into transparent and white into opaque.
Multiply
Turns white into transparent and black into opaque.
Soft Light
Brightens black and white, but makes gray transparent.
WEEK 5
As a result of the Wesak holiday break, there were no in-person classes scheduled for Week 5. Instead, the teacher provided lecture slides focusing on the concept of double exposure. The absence of physical classes during this week has presented a significant challenge for me, especially when it comes to completing the practical assignment related to this topic. I have found it particularly difficult to grasp and apply the concepts without the benefit of face-to-face instruction.
Figure 2.1 An image capturing the step-by-step procedure
In Adobe Photoshop, we delved into the world of gradient maps, which offer a range of preconfigured choices to effectively alter the tonality of a portrait. These versatile tools enable photographers and artists to effortlessly apply color gradients based on tonal values, providing them with the opportunity to experiment with diverse effects and elevate the visual appeal of their compositions.
Figure 2.2 Final Outcome in this exercise
WEEK 6
A. Exposure
Exposure in photography refers to the quantity of light that reaches the camera's sensor or film.
Aperture
Aperture, denoted by an f-number, is the opening of the lens that governs the amount of light and depth of field in photography. It plays a crucial role in determining focus and exposure. Understanding aperture empowers photographers to manage sharpness, background details, and lighting conditions.
Shutter Speed
Shutter speed defines the duration for which the camera's shutter remains open, influencing both motion and exposure. Faster speeds freeze action, while slower speeds introduce motion blur. This setting grants photographers control over these visual effects.
Figure 3.1 Shutter speed
ISO：ISO refers to the sensitivity of the camera sensor to light. A lower ISO number indicates lower sensitivity and results in finer grain in the image.
B. Lens Perspective
Lenses are classified based on their focal length.
1.Focal Length
Focal length is the distance from the optical center of the camera lens to the camera's sensor. A shorter focal length provides a wider angle of view, while a longer focal length narrows the angle of view.
2.Depth of Field
Depth of field refers to the portion of the image that appears reasonably sharp and in focus. A smaller aperture (larger lens opening) leads to a greater depth of field, while a larger aperture (smaller lens opening) results in a narrower depth of field.
During the practical session, we were assigned the task of capturing photographs using different photography settings. This exercise aimed to help us comprehend how each variable affects the resulting image.
a. Same Portrait
Figure 3.2 Different focal lenght
b. Fast Shutter
Figure 3.3 fast shutter
c. Panoramic
Additionally, we were introduced to a distinctive feature in Photoshop known as the displacement map. This tool necessitates a grayscale replica of an image, where the original colors, highlights, and shadows are simplified into various shades of gray. By employing a displacement map, it becomes possible to incorporate new elements that conform to the contours and undulations of the original image. To enhance our proficiency with this functionality, we were assigned several exercises to practice and refine our skills.
Figure 4.1Displacement of a football flag onto a women's face
Figure 4.2 Displacement of a giraffe pattern onto a sphinx cat
WEEK 7
During Week 7, we were introduced to a new feature in Adobe Photoshop called Blending Options. This powerful tool offers a range of effects that allow us to create distinctive visual appearances for objects on specific layers. To put this function into practice, we engaged in an intriguing exercise where we had to seamlessly incorporate cyborg parts onto a person using Photoshop. This exercise challenged our creativity and technical skills while exploring the possibilities of blending layers to achieve desired outcomes.
Figure 5.1 Cyborg leg photoshopped onto a women
Introductions
POSTER DESIGN
As part of Project 2, we actively participated in the MyTiger Value and The Design competition, which revolved around establishing a connection between the TIGER values and one of the 12 Sustainable Development Goals (SDGs). In this creative endeavor, our task was to research and select a specific SDG that resonated with our poster theme. After thorough exploration, I decided to focus on "Climate Action."
For this project, conducting extensive research on the chosen theme was crucial. I delved into the details of the Sustainable Development Goals (SDGs) to gain a comprehensive understanding of the challenges and objectives associated with "Climate Action." This research formed the foundation for my artistic expression, as I aimed to create a visually captivating and impactful poster that would effectively communicate the urgency and importance of addressing climate change. The final artwork will be evaluated by both our lecturer and esteemed judges from Maybank, adding an element of excitement and anticipation to the competition.
Figure 6.1 Some thoughts about me
I brainstormed and contemplated the task at hand.
Figure 6.2 Research from Pinterest https://pin.it/6p2JQ0m
Figure 6.3 Research from Pinterest https://pin.it/4OZphuT
Figure 6.4 Research from Pinterest https://pin.it/4cw4vzW
On my findings and reflections, I believe it would be more appropriate for me to focus on depicting the contrast between climate change before and after on the same poster. This approach would allow viewers to grasp the message at a glance and make the theme more easily understood.
Figure 6.5 on my sketch 1
Figure 6.6 on my sketch 2
Upon receiving approval from Mr. Martin, I commenced the creation of the poster using Photoshop.
Prior to delving into the poster design within Photoshop, I dedicated substantial time to conducting an extensive search for appropriate resources that would enhance its visual appeal. After investing several hours, I meticulously handpicked four sources that perfectly aligned with my vision for the poster. These selected resources possess the necessary elements, imagery, or style that I firmly believe will elevate the overall aesthetic and impact of my design.
Equipped with these carefully curated resources, I am now prepared to embark on the creative journey, breathing life into my poster and bringing my artistic vision to fruition.
Figure 6.7 some materials
Figure 6.8 Creative process
Figure 6.9 Creative process
Figure 6.10 Creative process
Figure 6.11 Creative process
After receiving Mr. Martin's suggestion, he recommended that I change the green grass on the far right to match the dry and barren land surrounding it. This would create a distinct contrast on both sides of the poster, making it more visually captivating.
In the end, the mentor suggested that I change the poster to a portrait orientation as it would appear more formal and professional.
Figure 6.12 Final poster
DOUBLE EXPOSURE
For this assignment, we will be creating a double exposure design, and the following requirements should be noted:
1.Capture your own portrait photo using portrait mode.
2.Collect high-resolution background images from online sources.
3.Import all the images into Photoshop and convert them to black and white or monochrome (It is acceptable to use a combination of colors with black and white).
4.Create your own double-exposure photo using the selected images.
5.The final image can be either in landscape format (1920x1080) or portrait format (1080x1920).
Figure 7.1 Create process
In this stage, I decided to substitute the image of myself on the right side with a captivating cluster of flowers I discovered on Pinterest. Employing the techniques taught by my instructor, I skillfully applied the tools to achieve a mesmerizing double exposure effect. This step proved to be an invaluable practice session, allowing me to hone my abilities and enhance my proficiency in utilizing this artistic technique.
Figure 7.2 Final Outcome
Reflection
During Project 2, I had the opportunity to delve into various techniques, including the captivating double exposure effect. The MyTiger project presented a significant challenge for me. At the beginning, I felt uncertain and struggled to establish a clear direction, even altering my chosen title multiple times. However, through perseverance, I ultimately settled on the title "climate action" and conducted extensive online research to gather relevant resources. This process of exploration granted me newfound clarity, enabling me to embark on the creative journey and successfully complete the assignment.
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